A Battle For Reputation

History, as they say, is written by the victors. But these days the battle for reputation can seem never-ending. So you’d be well advised to have a strong story before you engage, not afterwards, when it may be too late. The prevalence and influence of social media today, and the intensity with which counter-narratives can unexpectedly flare, demand robust preparation and resilient strategies which will ensure that your story is the version that captures the imagination – and the version that goes down in history.