A Battle For Reputation

We live in a world of intense ‘narrative warfare’. If we don’t control our story, we will be vulnerable...

History, as they say, is written by the victors. But these days the battle for reputation can seem never-ending. So you’d be well advised to have a strong story before you engage, not afterwards, when it may be too late. The prevalence and influence of social media today, and the intensity with which counter-narratives can unexpectedly flare, demand robust preparation and resilient strategies which will ensure that your story is the version that captures the imagination – and the version that goes down in history.